Sponsored Content Policy

From time to time, Sonic Knits produces content paid for by outside parties. This important source of revenue allows us to explore topics that we hope are of interest to Sonic Knits readers. We endeavour to ensure that the presentation of all sponsored or ‘native’ content is clear to readers, and wish to provide clarity around how this editorial content is commissioned and produced, and who has paid for it.

All native, or sponsored content, on Sonic Knits will be denoted as ‘Sponsored content’ and accompanied by a brand logo and link to the destination page of the brand partner.

The native content we run on Sonic Knits is entirely produced by Sonic Knits‘s editorial staff and freelancers. It is not the opinion of the sponsoring party.

Native content is:

  • Produced by Sonic Knits editorial staff or freelancers, and is the opinion of the author
  • Clearly marked as being sponsored content within the article, social media post, or video
  • Not written by the sponsor
  • Reflective of brand values or makes mention of the sponsor where appropriate
  • Typically inclusive of natively-positioned links within the substantive matter
  • Contextually relevant to the audience who read Sonic Knits
  • Paid for by the company or agency sponsoring the content

Native content is not:

  • Written by the sponsor
  • The opinion of the sponsor

Sponsored content may be delivered:

  • In expert or Sonic Knits of the Crowd articles
  • In Sonic Knits videos
  • Through Sonic Knits social media channels
  • Through ad units on Sonic Knits
  • Through site-wide callouts
  • Anywhere on the site deemed appropriate, so long as it’s properly delineated

Should you have any questions or comments about sponsored or native content running on Sonic Knits, please contact us and tell us about it.